American Associations Week (AAW) was held June 15-June 18, 2020, as a free, week-long virtual education and advocacy event to help inform policymakers and urge Congress to support the association community. During the week, we highlighted meaningful ways that associations strengthen society and provided programming and resources to amplify these messages and mobilize stakeholders to help inform members of Congress. Individual sessions are listed below and are accompanied by links to replays of each event. The tools and resources we developed are still available for your use, at the Downloadables button above.

Why American Associations Week and Why Now?

Associations of all sizes, varied functions and disparate industries comprise Section 501(c)(6). More than 62,000 501(c)(6) organizations across the country play a critical role to provide education and professional development for America’s workforce, create product and safety standards for everything from food packaging to new building construction, define and advance standards for professional certification and codes of ethics in a wide range of professional fields, organize community assistance programs and respond in times of greatest need, such as after natural disasters or catastrophic events such as the current pandemic.

Now, more than ever, we must demonstrate to Congress the nonprofit association community’s positive impact on American economy and society. Associations, along with businesses, other nonprofits and workers across the country, are reeling from the devastating health, safety and financial effects of COVID-19. As associations and 501(c)(6) organizations were left out of a flagship relief program, the Paycheck Protection Program (PPP), we are without access to critical means of financial aid.

The next major legislative package to provide additional COVID-19 relief could be the last bill of its scope – at least before the November elections. As this may be associations’ last chance to gain access to the PPP and secure other much-needed relief, AAW offers the opportunity to mobilize our community at just the right time.

Event Replays

Monday, June 15

ASAE Policy Briefing – (Slides)

AAW’s introductory session will offer viewers an opportunity to learn about the issues from ASAE public policy staff and how our community can impact legislation to help America recover from the financial effects of COVID-19.

Speakers: Cost: Free
Tuesday, June 16

Share Your Story – (Replay)

A powerful way to communicate is through storytelling. Tuesday’s session will help you tell your association story in ways that resonate with Congress and Capitol Hill staff, provide you with tools for preparing Congressional calls to action and explore strategies for using social media for advocacy.

Speakers: Cost: Free
Wednesday, June 17

Virtual Town Hall with Reps. Rob Wittman (R-VA) and Abigail Spanberger (D-VA) – (Replay)

Join this session to hear from Reps. Rob Wittman (R-Va.) and Abigail Spanberger (D-Va.) and to celebrate them as a recipients of ASAE's 2020 ASAE Sentinel Award for their stewardship of important issues in the nonprofit community. Reps. Wittman and Spanberger will discuss their critical bill, the Freedom to Invest in Tomorrow’s Workforce Act (H.R. 5339), and the importance of post-secondary education and credentials. There will be Q&A at the end of the town hall.

Speakers: Cost: Free

Advocacy Amid Uncertainty – (Replay)

The COVID-19 pandemic has shown that advocacy work is more than just when Congress or a state legislature is in session. Regardless of our current crisis, a year-round advocacy strategy drives greater engagement, builds stronger relationships and is a mark of successful advocacy programs. This webinar will provide expertise to help develop a plan for every month of the year. Hosted by the Government Relations & Advocacy Professionals Advisory Council (GRAPAC), this session is perfect for anyone who leads or executes advocacy initiatives, especially organizations with few or limited staff.

Moderator: Danielle Duran Baron, CAE, Founder, Insightful Concepts Speakers: Cost: Free

Virtual Town Hall with Senator Tim Kaine (D-VA) – (Replay)

Join this session to hear from Sen. Tim Kaine (D-Va.) about the latest on what Congress is doing to support America amid COVID-19, his support for the association community, and how associations can continue to help this country recover. Sen. Kaine was elected to the Senate in 2012 after serving as governor of Virginia and in other roles in state and local government. He is a member of the Armed Services; Budget; Foreign Relations; and Health, Education, Labor, and Pensions committees. There will be Q&A at the end of the town hall.

Speakers: Cost: Free
Thursday, June 18

Leveraging Data to Achieve Policy Goals – (Replay)

With an increase in digital advocacy the competition for policymakers’ attention is tougher than ever. This session will examine how research and data serve as critical tools to demonstrate your case to legislators. During this program, GovPredict will join us to cover new trends in research, data visualization, and how to utilize digital tools to effectively engage with elected officials, now and into the future.

Speakers: Cost: Free

Fireside Chat with Andrew Grossman, Chief Tax Counsel of the House Ways and Means Committee – (Replay)

Join this session to hear from Andrew Grossman, J.D., chief tax counsel for the House Committee on Ways and Means, and to celebrate him as a recipient of ASAE's 2020 Sentinel Award for his stewardship of important issues in the nonprofit community. Grossman will give updates on what the Ways and Means Committee is working on for the rest of the year and will answer questions from the audience.

Speakers: Cost: Free
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