This year, ASAE awarded eight Gold Power of A Awards in the category of The Power of Industry Support and Advancement. The following associations were recognized for their programs in one of the following areas: advancing industry standards or professional codes of ethics; developing innovative educational/professional development opportunities; engaging in public relations/communications campaigns to further an industry or profession’s reputation; and conducting research to enhance the collective body of knowledge for an industry or profession.

Asian American Hotel Owners Association (AAHOA) – Human Trafficking Awareness Training

AAHOA committed to promoting awareness of human trafficking by educating hoteliers on how to spot and report suspected instances of this atrocity. The association developed partnerships with the Department of Homeland Security’s Blue Campaign, Polaris, and Businesses Ending Slavery & Trafficking to provide education and resources to hoteliers. They also work with victims’ rights groups and lawmakers at the state and federal levels to support laws giving both hoteliers and prosecutors more tools to stop the victimization of men, women, and children. Online training was made available to all association members and their employees in multiple languages, and dozens of in-person training events were conducted.

American Physical Therapy Association (APTA) – Development of Total Knee Arthroplasty Clinical Practice Guideline

Development of clinical practice guidelines, systematic recommendations to guide clinicians, is central to how APTA promotes evidenced-based clinical practice. The association’s efforts provide clinical experts with financial support, instructional manuals, training seminars, technological resources, and individual consultation. APTA began an initiative to internally develop and disseminate high-priority CPGs within 24-30 months – much sooner than previously possible – beginning with rehabilitation for total knee arthroplasty. This was accomplished via a core CPG development team consisting of research methodologists, statisticians, librarians, and content experts representing relevant stakeholders (patients, physical therapists, orthopaedic surgeons, and nurses).

Adoption Exchange Association – National Adoption Campaign

The central goal of the association is to assist and encourage our members nationwide as they find and support adoptive families for all children and youth who wait in the US foster care system. To help connect systems and constituents across county and state lines, AEA applied to operate a federal grant initiative, the Collaboration to AdoptUSKids. AEA has successfully operated the project though a coalition of representatives from the US Department of Health and Human Services, the Ad Council, non-profit partners, and members. The national adoption campaign, a key component of the AdoptUSKids program, increases public awareness of the need for adoptive and foster families with a special focus on teenagers. Since the campaign began, public perception of teenage adoption has improved.

Association of Schools and Colleges of Optometry – Optometry Gives Me Life

ASCO data showed a decline in awareness by America’s youth about the profession of optometry as a rewarding health career. To address the issue, ASCO developed an Applicant Development Task Force including staff and representatives from schools and colleges who have expertise in marketing, communications, and admissions. The Task Force developed Optometry Gives Me Life, a campaign which features three young, successful doctors of optometry from diverse backgrounds in a vibrant website, The program reaches college-aged students with an interest in a STEM or health profession but may not yet be considering optometry as an option. The program’s messaging includes how optometry uniquely gives professionals the time and opportunities to shape their careers and their lives and a work-life balance that leads to a richer, more rewarding life. It also shows the many ways doctors of optometry contribute to their patients’ well-being and can give back to their community.

National Association for Healthcare Quality – NAHQ Healthcare Quality Competency Framework  

Healthcare quality professionals seek ways to identify and develop needed new skills and competencies to support the expanding scope of their responsibilities, improve patient safety, and reduce the rapidly escalating cost of healthcare. In response to this need, NAHQ convened quality experts to define the current and future skills and competencies for the healthcare quality workforce. In its initial resource HQ Essentials: Competencies for the Healthcare Quality Profession, NAHQ defined practice competencies, supported by specific behaviors for advanced quality practitioners. In May 2019, NAHQ finalized the competency set for the entire profession, articulating eight domains, 29 competency statements and 486 behavior statements stratified across operational, managerial and executive categories.

National Contract Management Association – Contract Management Leadership Development Program

This winning program was created to develop the next generation of leadership within the contract management community. Participants receive, at no cost, approximately 160 hours of premier training focused on leadership, mentoring, collaboration, volunteerism, and governance. Graduates undertake leadership positions, armed with the tools needed to succeed and generate significant impact within their teams, organizations, and the overarching contract management community. During the program, participants attend conferences, receive in-person leadership training and career guidance, and join networking events with senior leaders in both government and industry.

National Association of Professional Employer Organizations (NAPEO) – PEO Industry Awareness Campaign

Many small businesses that could benefit from the services of a PEO simply do not know that it is an option. NAPEO’s premise was simple: If all PEOs commit to marketing for the month, they will raise the profile of the industry. NAPEO created a comprehensive PEO Marketing Toolkit that included customizable digital ads, newspaper ads, radio ads, social media posts, and opinion-editorials. The materials generated a great deal of excitement and the 2019 Annual Conference & Marketplace attendees felt informed, energized, and ready to participate in an October PEO Marketing Push. The association produced tools, including a “PEO 101” video to explain the basics of what PEOs do and an online “digital story” for members to use on their own websites and personalize if they wished.

National Association for the Education of Young Children (NAEYC) – Unifying Framework for the Early Childhood Education Profession (SUMMIT AWARD WINNER)

NAEYC’s Unifying Framework for the Early Childhood Education Profession is a vision for how to drive the significant and sustained public investment that will allow all children, birth through age 8, to benefit from high-quality early childhood education provided by well-prepared, diverse, supported, and compensated professionals. Beginning in January 2017, NAEYC convened a broad-based Task Force of leaders from 15 national organizations that represent members of the early childhood education field serving children birth through age 8 across settings including, child care centers, family child care homes, schools, and preparation programs. Known as Power to the Profession, the Task Force and its partners led an effort to systematically and sequentially establish a Unifying Framework for the Early Childhood Education Profession and set a vision for driving public investment that to allow children through age 8 to benefit from high-quality early childhood education.

Association Spotlight, brought to you by ASAE and The Power of A, was created to showcase how associations strengthen America and world. The next Power of A Awards entry period begins January 2021.