This year, ASAE awarded four Gold Power of A Awards in the category of The Power of Diversity & Inclusion. The following associations were recognized for addressing Diversity & Inclusion in one of the following four areas: workplace/workforce; operational excellence; governance, volunteer and member recruitment, retention and engagement; and cultural competence programming and resource development.
Urban Libraries Council (ULC) – Fine Free Map
Because library late fines disproportionately impact low-income populations and children in communities across North America, the ULC launched an interactive Fine Free Map to make it easy for anyone to learn about libraries in North America that have gone Fine Free. The equity gap had been the focus of discussions and activities in the library field for decades, and the original development of the tool was led by a ULC Communications Fellow who has experience in online mapping. The online tool has received visits from over 10,000 unique users, making it the second-most visited page on the ULC site since its launch. Libraries across the U.S. and Canada have directly cited this tool as instrumental to their decision to go Fine Free.
American Academy of Hospice and Palliative Care Medicine (AAHPM) – I Am, We Are AAHPM: Celebrating Our Diversity
AAHPM identified the need and desire for education on caring for patients and families from the nation’s breadth of cultures, communities, races, ethnicities, sexual orientations, gender identities, and ages. AAHPM, its Diversity, Equity and Inclusion Committee, volunteer members, and staff addressed the issue in several ways. Five membership communities were created by volunteer members to provide a safe, nurturing and educational environment for members who identify as or care for patients and families from South/East Asia, Latinx, Black, LGBT, over the age of 65, early in their career communities and globally from low and middle-income countries. Interactive displays were developed and displayed at Annual Assemblies of Hospice and Palliative Care where attendees were encouraged to celebrate their unique backgrounds by writing and reflecting on their stories, feelings and aspirations. And, a DEI climate survey was developed to provide members with an opportunity to share who they are, what motivates them and where the Academy should focus its efforts towards diversity, equity and inclusion.
American Speech-Language-Hearing Association (ASHA) – That’s Unheard Of
A prevailing assumption by many associations is that when resources are developed, members will flock to them. Yet, as the 50th anniversary of AHSA’s Office of Multicultural Affairs (OMA) approached, only 43% of ASHA members described themselves as competent to serve diverse populations. That’s Unheard Of addressed the notion that developing cultural competence is an ongoing journey and a developmental process that takes time. The campaign was developed by a cross-functional team led by OMA staff and included individuals from Information Services, Creative Media, Digital Communications teams, and the Office of Business Excellence. The program provides videos, quizzes, and animations that focus on the less-than-obvious details, or unusual, non-routine, or surprising information to grow members’ diversity IQ. Members who engage are led to ASHA resources and content to further increase their cultural competence.
Healthcare Businesswomen’s Association (HBA) – The Gender Parity Collaborative (SUMMIT AWARD WINNER)
HBA’s Gender Parity Collaborative is the first consortium of the healthcare and life sciences companies established to accelerate workplace gender diversity. The Collaborative is a forum for healthcare companies to address systemic and environmental issues hampering gender parity progress, as having equal representation of women at all levels will help companies unleash their full potential to better serve patients and stakeholders. The Collaborative revolves around three interdependent pillars: annual benchmarking and data collection through collaboration with McKinsey; a Global Council strategic meeting, where C-level leaders and alike define strategic priorities; and Solutions Summits to dive into the identified priorities, learn from experts, and share proven solutions. After only one year’s time, collaborative companies have shown robust increases in the percentage of women at all levels of management.
Association Spotlight, brought to you by ASAE and The Power of A, was created to showcase how associations strengthen America and world. The next Power of A Awards entry period begins January 2021.