The American Council of Life Insurers (ACLI) earned a 2020 ASAE Power of A Summit Award for the passage of the SECURE Act. ACLI and its partners recognized that changes in federal law were needed to make it viable for small business owners to offer retirement plans to their workers, helping to close the savings gap that exists nationwide, particularly for part-time workers without workplace retirement plans. According to data, minorities, millennials, caregivers, and women are particularly vulnerable. ASAE honored the program in the category of the Power of Advocacy.

Passage of legislation to modernize and improve America’s retirement system has been a goal of the life insurance industry for the past three Congresses. Each time, ACLI brought bipartisan retirement legislation within a few yards of the goal line. But in 2019, ACLI’s forward leaning, integrated strategy resulted in a major win for retirement savers and the country.

ACLI’s goal was achieved through an intensified and integrated approach of government relations, communications, membership, and advocacy, using digital communications, visits, media outreach, phone calls, and emails to key Senators to add urgency and ensure focus on the legislation.

The campaign to pass the Setting Every Community Up for Retirement Enhancement (SECURE) Act employed sharp, consumer-oriented messages to draw attention to the impact on everyday Americans.

ACLI built a diverse coalition representing businesses, non-profits, churches, firefighters, military groups, and the financial industry. The ACLI-led coalition and state influencers educated elected officials on the benefits of SECURE and mobilized Americans across the country who believed that retirement security is a critical need. As a result, the SECURE Act received support from overwhelming bipartisan majorities of both houses of Congress and was signed into law in December 2019. More than 26 million people stand to gain from all of SECURE’s provisions.

ASAE’s Power of A (association) Awards, the industry’s highest honor, recognize the association community’s valuable contributions on the local, national and global levels.  The Power of A Awards reward the outstanding accomplishments of associations and industry professionals who work tirelessly to solve problems, and strengthen lives, the workforce, the economy, and the world.

ACLI and the other winners will be honored virtually on September 30 from 6-7:30pm EDT. Tickets are complimentary and sponsorship opportunities are available. This year’s virtual experiences will offer attendees featured options such as a cooking demonstration, mixology class, live music by Keb’ Mo’, an American blues musician and five-time Grammy Award winner, comedy by Kasha Patel and Robert Mac and finally a live, in-program presentation by singer-songwriter Caitlyn Smith. (Check out Caitlyn’s special message here.) All musical entertainment has been provided by Nashville and Music City Center.

Thank you to all who entered, and congratulations to all the winners.  For more information, please contact Chris Vest at cvest@asaecenter.org.