Attendees of an August 20 session at ASAE’s 2018 Annual Meeting in Chicago talked passionately about how to apply The Power of A to their own organizations’ outreach to different audiences.

The session, moderated by Paul Pomerantz, CEO of the American Society of Anesthesiologists and chair of ASAE’s Power of A Committee, was designed to help organizations understand how to use and share The Power of A resources in their own communications with policy makers and stakeholders to help amplify the association industry’s voice.

ASAE developed The Power of A almost 10 years ago to serve as an industry brand positioning the association community as essential to strengthening America and the world. The Power of A messaging is also intended to reinforce the impactful role associations should play in shaping public policy.

During the session yesterday, panelist Michelle Mason, president and CEO of Association Forum, walked session attendees through an exercise to help them refine their “elevator pitch” to key audiences. It’s crucial in communicating with policy makers, the media and others to be able to compellingly explain in 30 seconds or less what your association does and how it helps advance society in a positive and meaningful way, Mason said.

Session panelist Sharon Swan, CEO of the American Society for Clinical Pharmacology and Therapeutics and chair of the Power of A Awards Committee, also talked about The Power of A Awards, which provides much-deserved recognition to associations that conduct activities and programs that not only advance their own industry or profession but assist communities in need and improve conditions throughout the world.

As a case study, Elizabeth Lucas, executive director and CEO of Soroptimist International of the Americas, talked about her organization’s “Dream It. Be It. Career Support for Girls” program, which was honored with ASAE’s Summit Award last year.