American Physical Therapy Association – Promoting Healthier Treatments

The American Physical Therapy Association earned a 2017 ASAE Power of A Gold Award for #ChoosePT, a public education campaign to inform the public of the risk associated with inappropriate opioid use and the benefits of physical therapy as a safe alternative for pain relief and treatment.

ASAE honored APTA’s campaign which provides tools to help consumers make informed decisions about their care. The tools centralized on the campaign’s web page include facts about pain and

the opioid epidemic, a downloadable pain profile consumers can fill out and show to their health care providers to facilitate conversations about their pain and treatment, an opioid awareness checklist for physical therapists and physical therapist assistants; a position paper that can be utilized with policymakers, and patient stories that include tips for safely managing chronic pain.

To ensure the campaign is far-reaching, APTA works in collaboration with its state chapters, with particular emphasis on those states identified by the CDC as having either the highest numbers of opioid-related overdose deaths or the highest opioid prescription rates. #ChoosePT has been seen nationwide via online and print advertisements; television, radio, and print public service announcements; and news coverage.

Society of American Florists – Brightening People’s Day

Society of American Florists earned a 2017 ASAE Power of A Gold Award for its Petal It Forward program, galvanizing the entire floral industry to show consumers how flowers have the power to make you happy, foster personal connections and inspire kindness toward others.

ASAE honored the program where on one day SAF and its members took to the streets nationwide to surprise busy commuters and brighten the mid-week slump. Passersby were randomly given two bouquets of flowers – one to keep, and one to share with a friend, loved one, co-worker or, better yet, a complete stranger. SAF’s anchor event was held on the streets of New York City where 4,400 bouquets were handed out in four hours. With SAF’s guidance and leadership, floral businesses across the country held local events on the same day, from Florida to Alaska.

Teams of passionate volunteers and floral industry employees – appropriately dubbed “happiness ambassadors” – made the nationwide effort possible: 262 events took place in 234 cities in all 50 states plus D.C. The effort created a lot of smiles and positive feelings as the country experienced the power of both giving and receiving flowers.

American Society of Cataract and Refractive Surgery – Giving the Gift of Sight

The American Society of Cataract and Refractive Surgery has earned a 2017 ASAE Power of A Gold Award for Operation Sight, a network of volunteers who provide care to Americans unable to access or afford surgery for cataracts, the leading cause of preventable blindness worldwide.

ASAE honored ASCRE for the program through which hundreds of procedures are performed each year by Operation Sight volunteer staff and surgeons. All surgeries are performed free of charge to the patients, including funds for equipment and other expenses. According to ASCRE, cataracts aren’t just a medical issue in developing countries. In the United States, those who are uninsured or underinsured cannot afford care on their own. These individuals may rely on others to help with their daily living needs and risk complete vision loss.

Annually, the Operation Sight network celebrates National Sight Week in October. The high volume of charitable procedures completed during the week draws local and national attention to the of work volunteers, as well as encourages donations and new volunteers. Since it began in 2014, Operation Sight has provided 880 free cataract surgeries across the United States. ASCRE expects to deliver 750 surgeries in 2017 and 1,000 surgeries throughout the United States by 2018.

ASDSA – Advocating for Sunscreen Use

ASDSA earned a 2017 ASAE Power of A Gold Award for its SUNucate program, model legislation drafted to ensure that students are protected from the dangers of the sun while at school and camp, which has garnered positive attention from state legislatures across the country.

ASAE honored ASDSA’s efforts which, after being released last May, variations of the model legislation have been signed into law in Arizona and Utah and await the Governor’s signature in Washington state. Similar bills are being considered (and many are close to passage) in Alabama, Florida, Louisiana, Massachusetts, Pennsylvania and Rhode Island. ASDSA worked with multiple state dermatological societies, medical organizations, patient groups and industry partners – such as the American Medical Association, members of the National Council on Skin Cancer Prevention and the Personal Care Products Council – to show state legislatures the need for this model legislation.

The SUNucate measures eliminate barriers that prohibit students from possessing and using over-the-counter sunscreen in schools and camps by exempting these products from requirements implemented by broad reaching ‘medication bans’, such as the need for a physician’s note or prescription. ASDSA’s efforts also encourage the use of sun-protective clothing, including hats, and calls for states to educate children on the dangers of skin cancer.

Association Spotlight, brought to you by ASAE and The Power of A, was created to showcase how associations create a better America and world.  If you would like to have your organization’s efforts featured in a future Association Spotlight, please email Mary Kate Cunningham at  The next Power of A Awards entry period begins January 2018.