On Monday during ASAE’s Annual Meeting, a session was hosted to share how the association community’s brand – The Power of A – can be employed to help associations communicate their societal value at the grass roots level.

Session participants heard from a panel including Mark N. Dorsey, MBA, CAE, CEO, Construction Specifications Institute; Paul Pomerantz, FASAE, CAE, CEO, American Society of Anesthesiologists;

Sharon J. Swan, FASAE, CAE, Chief Executive Officer, American Society for Clinical Pharmacology and Therapeutics; and Richard Yep, FASAE, CAE, Chief Executive Officer, American Counseling Association.

The discussion invited those in attendance to consider how their association strengthens the economy, the workforce, our nation’s structures and systems, as well as American lives through standard setting, volunteerism and other means. We began to craft elevator speeches to tell our stories more powerfully.

We encourage you to visit ThePowerOfA.org to find resources and content that you can share with your members and others about how America is Stronger by Association and how America works best when we work together.

Please contact Mary Kate Cunningham, ASAE Public Policy Department staff, at 202-626-2787 or mcunningham@asaecenter.org with any questions or suggestions for our team.