More than 20,000 people with different developmental and physical abilities have been taught snowboarding, alpine and Nordic skiing by professionals who have been provided free training resources and materials by the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI).

PSIA-AASI_WebLogoPSIA-AASI made the strategic decision to provide free access to materials in order to dramatically improve volunteer training and morale of “adaptive” instructors, as they are known in the industry. PSIA-AASI raised funds through its supporting education foundation to donate these resources to qualified 501(c) 3 adaptive programs. From June 2012 to April 2014, PSIA-AASI reached 70 organizations in 21 states, impacting 30,853 people, including 10,837 instructors, the vast majority of whom are volunteers. The instructors provided more than 68,000 lessons to each student, with more than 200,000 hours on the snow.

“This program honors each and every member’s contribution to bringing more people to the slopes and the successes of PSIA-AASI education programs. Whether it’s a person’s first time on the snow or discovering new possibilities, PSIA-AASI members and programs help change one person, one family at a time,” said Mark Dorsey, CAE, FASAE, PSIA-AASI Executive Director and CEO. “Most snow sports school directors do not have easy access to sufficient resources to improve adaptive instructor teaching skills, which is why we worked so hard to make these valuable resources available free of charge.”

PSIA-AASI’s 2014 ASAE Summit Award winning program shows how associations fill needs that neither the government nor the private sector address. Using PSIA-AASI’s experience in certification and training of its members as a base, the association is meeting an unmet demand for training materials sorely needed by nonprofits and their volunteers. These efforts also help fulfill PSIA-AASI’s vision of inspiring lifelong passion for skiing and snowboarding as well as the elements of the mission that speak to personal and professional development and creating positive learning experiences.

“I can confidently say that without the free materials, my concentration and personal interest in the adaptive discipline would not be as high as it is today,” said Billy Donovan, National Sports Center for the Disabled, Winter Park, Colorado.

Congratulations and thank you to PSIA-AASI for filing a vital need for underserved communities, as well as raise the visibility for how the association community enriches the lives of people every day.

Member Spotlight, brought to you by ASAE and The Power of A, was created to showcase how associations create a better America and world. If you would like to have your organization’s efforts featured in a future Member Spotlight, please email mcunningham@asaecenter.org.

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