For the second straight year, ASAE will highlight how associations are improving society and the economy from the local to international level with the Power of A Week.  The 2012 edition will build off of last year’s successful event, with had over 500 association professionals attend a week of events.  This year’s theme is that “associations matter”, using the release of the update Association Matter research as a basis for all activities the week of March 12-16.  Below are a list of the events:

Monday, March 12: ASAE will release the updated Associations Matter research to the media and public.  The research, first released in 2007, has been updated using numbers from the past five years to show the economic impact of associations on all levels of society.  You can see the 2007 data here.

Tuesday, March 13: ASAE in partnership with Ogilvy Public Relations and the Congressional Management Foundation (CMF) will host a breakfast panel entitled “An Insider’s Perspective on Telling Your Association’s Story to Capitol Hill”.  The panel will be moderated by CMF’s President Brad Fitch and be composed of staff from Congressional offices.  Attendees can hear about the best way to work with Congressional offices and convey their messages to Capitol Hill.

Wednesday, March 14: American Associations Day education sessions and Board reception.  You can find the schedule at

Thursday, March 15: American Associations Day 2012.  You can find more information on the event at

Friday, March 16: ASAE Career HQ will hold an event called “Why Associations Matter”.  The program is an opportunity for people interested in association work to hear from CEOs and association hiring experts what working for an association entails as well as what skills and experiences people should emphasize when applying to work at an association.  This program builds off the Power of A Associations Matter data detailing the large impact association jobs play in the private sector.