On the Friday after Thanksgiving, many large retailers hold discount sales to attract consumers focused on doing holiday shopping known as “Black Friday”. The U.S. Small Business Administration (SBA) and various associations in conjunction with the Black Friday phenomenon are pushing “Small Business Saturday®” as the small business version of the more well-known day.
November 26 will mark the second annual Small Business Saturday®, a day to support the local small businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday®, according to the SBA press release, will help drive shoppers to America’s “job creators”. Small businesses have generated two out of every three net new jobs over the past 15 years and employ over half of all private sector employees, according to the release.
“Small businesses are the foundation of our economy – half of America’s workers either own or work for a small business,” said SBA Administrator Karen Mills. “Small Business Saturday® is an opportunity to show our support for our friends and neighbors who throughout the year are growing our local economy, as well as supporting many local initiative and organizations.”
Associations are getting in the act as well. NFIB, “the leading small business association representing small and independent businesses”, has a website dedicated to their members participating in the event and offering discounts to customers. NASE, the National Association for the Self-Employed, is promoting various prizes that customers can win for shopping on Saturday at small businesses.
For more information on how to support Small Business Saturday® in your area, or to get great Small Business Saturday® marketing tips and resources, check out www.sba.gov/saturday or visit Facebook.com/smallbusinesssaturday and follow them on Twitter @SBAgov, #SmallBizSat.