The Power of A

Last year, ASAE launched the “Power of A” campaign, an interactive campaign designed not only to educate the public and lawmakers about how associations are social and economic drivers, but to engage the association community in a discussion about how individual associations show the Power of A.  The Power of A campaign will continue in the new year, and we are happy to introduce some new features.

The first is the addition of information and content on the upcoming American Associations Day 2010, March 23-24 2010.  American Associations Day has traditionally been the event for association leaders from across the country to visit their Congressional delegation and share how their associations benefit society, as well as advocate of important association management issues such as health care, tax reform, and association meetings.  This year’s event will incorporate the Power of A message, and participants will see a new format and emphasis on the Power of A on both days of the event.  ASAE is currently planning these changes, and we will continually update this site with information on changes and improvements to the event.  Additionally, we plan on including new links and information about American Associations Day on this site and will announce when the site changes are complete.

ASAE will also announce new features on this site that will in many ways help associations show how valuable our profession is to both society and the economy.  While some of steps are in the final planning stage and others will be unveiled throughout the year, the Power of A site will continue to be your hub for association information and statistics that ANY association can use to show their value.

However, we want to hear from you: what would YOU like to see from the Power of A in 2010? Respond in the comment section below or add the hashtag #pwra to a Tweet with your suggestion.  You can also contact the ASAE Public Policy Department at (202) 626-2703 or publicpolicy@asaenet.org.