The Power of A

The Louisiana REALTORS represent 10,000 real estate professionals in the state of Louisiana.  ASAE is pleased to share this guest piece by Mr. Norman Morris, CAE, of the Louisiana REALTORS.

As Congress debates very complex and life changing issues it becomes even more imperative that all associations stay focused and engaged on behalf of its members.  Many associations employ various methods in their grassroots programs trying to persuade Congress to agree with their side of the issue.  Many of these programs include mail campaigns, letter writing, calls to action, email responses, and even face-to-face meetings in Washington, DC with elected officials.

While all of these programs are needed and can be very successful, the Louisiana REALTORS® over the last several years has added an additional tool to its arsenal.  This tool is called the Congressional In-District meetings whereby key leaders in the association meet one on one with their elected congressperson in district to discuss issues.

The Louisiana REALTORS® find that this one on one meeting back home in the district creates a much better environment for a political exchange of ideas than do other types of communication. The congressperson is more relaxed, with no roll call votes set, or other common distractions they face while doing their jobs in Washington DC and they can really focus in for thirty minutes to an hour on the issues.

Associations must plan these events with a great deal of detail so the goals and objectives can be accomplished.  Staff needs to make sure that association leadership is in attendance and has received the issue talking points well in advance of the meeting and in some cases designating who will speak on specific issues.  Congressional staff must also receive a summary of the issues that will be discussed prior to the meetings.   Association staff must ensure that the meeting runs according to schedule and that the congresspersons time is respected.

In a time when grassroots involvement is needed more than ever, associations must look to adapt and consider other programs that will give them the best chance of succeeding in today’s political environment.

Norman Morris, CAE

Senior Vice-President & Chief Lobbyist

Louisiana REALTORS®

(800) 266-8538

Norman@larealtors.org